Is there anyone who knows your business and your company better than you do? If your answer is “Yes,” you should probably consider getting into another line of business. But that’s highly unlikely. The fact is, you are the world’s foremost expert on how, when, why, and where you do what you do. You understand your product or service, your clients, your target market and your competitive advantage better than anyone.
So when it comes to creating marketing content that your audience will find meaningful and engaging, your involvement and expertise are critically important. Any agency should work alongside you in the production of your content creation projects. At 30dps, we’re big believers in the power of collaboration to produce exceptional results.
While experts in corporate identity, brand messaging, website design, conversion optimization, marketing automation, and persuasive marketing, it is not your agency's knowledge but yours, and your passion for your business that shapes a powerful and effective marketing strategy and communicates your message. Your prospects want to hear from you, not from a marketing company.
Conversely, why would you take on creative tasks that strain your resources, test your patience, and delay the completion of your projects, i.e. things like copy refinement, layout and design, and video and web production? The answer, of course, is that you shouldn’t, especially when an agency that has the tools, the experience and the specialized skills can produce high quality work in a fraction of the time.
When you choose the right firm, outsourcing the creative aspects of content development will increase efficiency, increase ROI, and decrease your stress level. It will also bring technical expertise and industry insight to bear on your marketing challenges, giving you a fresh perspective from a trusted partner.
So as you make plans for your next content marketing campaign, be sure to:
- Work with an agency that not only wants, but admits it needs, your input.
- Be an active participant in the creative process.
- Know when to step back and let the agency drive the project across the finish line.
In the end, you’ll find that a collaborative approach to content creation is not only the most effective method, it is also the most satisfying.
Tell us about your collaberation experiences in the comments below.
