Eldorado Artesian Springs, Inc., known across Colorado for their Eldorado Natural Spring Water product line, was growing at a steady pace, even though their communications and marketing materials were somewhat ineffective, and their website was antiquated. The truth is that the decision to give us a try was a leap of faith for them because they were growing, and they had not had the best of experiences with other agencies.
From the moment they made that leap though, our two organizations became a cohesive and complementary team. Fortunately, the good folks at Eldorado were also focused on results. Since their new website launched, the team has made steady, monthly progress as we used actual user data and our Growth-Driven Design process to drive changes.
Our creative team has produced product packaging designs, developed print ad campaigns, online banner ads, collateral materials, banners, signs, and presentation materials.
The result is that Eldorado is breaking all of their online sales records, and their customers are much happier with the customer experience. And as for us, these folks are just a pleasure to work with.
Online e-commerce is the most important factor for competing in the highly competitive bottled water market in the 21st century.
One of the changes we helped Eldorado embrace was that the experience, even though a bit different because they are "selling" subscriptions to a water deliver service, should be more closely aligned with a typical e-commerce interface.
