Content Marketing: You’re Failing If You Miss These Key Audiences
When you spend much of your time focused on how to attract, engage, and inform your prospects, you...
The Low, Low Lifetime Cost of Content
You are budget-conscious. We all are. You have to be to keep your business competitive. If you’re...
Not for Sale: The 50% Rule for Outbound Communications
If content marketing is part of your overall marketing strategy (it absolutely SHOULD be, of...
Pacing the Pack Part 2: Your Action Plan for Thought Leadership
In a prior post, I wrote about why your company should strive to be recognized as a “thought...
A Short Post on Being Concise
The world is awash in words. As the use of social media and content marketing continues to...
The Content Marketing Journey of a Thousand Miles...
If you aren’t currently using content marketing as part of your overall marketing strategy, the...
SCROLL, Dang It! Why Don't You Scroll?
Content creators and those who genuinely care about website page content will be extremely...
Copywriting: Ode to the Editor
You’ve finished your draft and now it’s time to run it by the dreaded editor. Writers (meaning...
82 Million Reasons to Do Content Marketing Right
As we often point out, knowing who your customers are and what they want is critically important,...
Content Marketing: The Beat of a Different Drummer
Perhaps more than any other type of marketing or advertising, content marketing invites comparison....
If You Build It, They Will Come… NOT!
Or at least, not necessarily. Creating a visually-appealing, easy-to-navigate website should be the...
Testimonials vs. Case Studies: Which Works Better at Converting Prospects to Customers?
It has long been believed that the most powerful way to convince prospects that your company is...
Content Creation: Collaboration is Key
Is there anyone who knows your business and your company better than you do? If your answer is...
Constant Content… Not Just Email Marketing!
Marketing is much different than it was 20 years ago. Heck, it’s much different than it was even...
Content Marketing: A "New" Approach to Marketing That Is 100 Years Old
In the last decade, content marketing (or branded media) has surfaced as arguably the...
Content Marketing Rules
While I have been a proponent of content marketing for the better part of a decade, the majority of...