4 Ways to Keep Content Marketing Buyer Personas Top of Mind
I’ve blogged before about the importance of crafting detailed and accurate buyer personas. The...
5 Areas Where You Should be Capitalizing on Your Personas (and Probably Aren’t)
At 30dps, we’re big believers in the notion that you can’t market to an audience you can’t “see.”...
Roll with the Changes: The Importance of Regularly Updating Your Personas
You are a savvy marketer who knows the value of understanding your target market. You’ve done...
Content IS User Experience (UX)
It is almost frightening how little time, attention, and budget are given to website content...
5 Ways Buyer Personas Can Transform Your Business Into a Money-Making Machine
Buyer personas are fictional, generalized aggregations of your typical types of customers. These...