Kelly is a marketing manager, and as such, she often finds herself under intense pressure to deliver results. Lately, as sales have dipped a bit, she’s feeling the heat even more. She needs to get new campaigns underway, pick up the pace on content production for existing inbound marketing initiatives, and in general start generating more leads. But her already-overworked marketing team will be hard-pressed to up their output, and there’s no time to recruit, hire, and onboard additional staff.
Kelly was in a bind, when this thought occurred to her: What about outsourcing? She knows lots of successful companies use outside content marketing agencies to augment their internal teams, but she’s not sure how that works or what the benefits are. If you’re in the same boat with Kelly, or want to be proactive so you don’t ever find yourself in that boat, here are four reasons to consider outsourcing some of your marketing work:
- Never miss a deadline. Connecting with an experienced inbound marketing firm—even if you’re not yet ready to utilize their services—gives you access to on-demand resources that can step in at a moment’s notice and help ensure you are always able to hit the target launch dates and keep projects on schedule.
- Capitalize on in-depth expertise. Often an internal marketing team—especially a smaller one—is necessarily made up of marketing generalists who have broad skill sets. That can be a great advantage. But in some cases, what you need is someone with extensive experience in one area. Take web design, for example. An outsourced web designer may be able to develop and deploy a top-notch site in a fraction of the time it takes someone who only works on that type of project infrequently.
- Get a fresh perspective. It’s true that an internal marketing team knows its company’s offerings inside and out, and there is much value in that. But sometimes that makes it tough to see the forest for the trees, so to speak. Calling in an outside marketing agency can help you see your marketing efforts from a different point of view. That can enable you to craft messages that resonate differently, and sometimes better, with your target audience.
- Free yourself to focus on strategy. As a marketing manager or director, your job is to see the big picture and to craft and follow a marketing plan that will deliver the best possible results. That’s hard to do when you are “in the weeds” trying to get content created and projects completed. An outside content marketing firm can take some (or all) of that burden off your shoulders so you can get back to focusing on meeting your objectives.
Take Some Time to Assess Your Content Marketing Options
Is outsourcing the right answer in all circumstances? Of course not. We wouldn’t try to tell you that. But in many scenarios, it’s the perfect solution. Even if you’re not ready to start collaborating with an outside content marketing agency, it never hurts to have some initial conversations just so you know what a firm’s capabilities are and how they could help you.
We’re an experienced inbound marketing firm with folks in Colorado Springs, CO, Olympia, WA, and Springfield, MO, and we have two decades of success in serving both the short-term and long-term needs of clients all over the U.S. We’d love to talk with you about your upcoming projects. Give us a call. And please sign up to receive blog posts full of insights and advice in your Inbox!
