Keep ‘Em Coming Back for More: Why You Should Consider Serial Blogging
Many companies see blogging as a one-and-done type of exercise. You come up with a topic. You...
You Need to Increase Engagement! 7 Ways Interactive Content Can Help
By definition, a prospect who downloads and reads a white paper, case study, or other piece of...
HubSpot and Customer-Centric Marketing: 5 Ways Marketing Automation Can Create Connection
Customer-centric, prospect-centric, persona-centric… All terms that, when applied to “marketing”,...
Act Now or This Blog Post Will be Gone Forever: Tips for Using Urgency to Increase Conversions
The sense of urgency is one of the most powerful motivators humans experience. It’s wired deep...
5 Content Marketing New Year’s Resolutions You Can (and Should) Keep
OK, if you’re like most people, you scoff at the idea of New Year’s Resolutions. In late December,...
Everyone’s an Editor Sometimes: 6 Tips to Help You When It’s Your Turn
While “editor” may not be a part of your job title, everyone is asked to review another person’s...
The Biggest Question About Your Content: Is It Working?
According to Mark Schaefer, author of The Content Code, producing amazing content is just the...
Reality Check: Your Content Isn’t Valuable
I hate to break it to you, but that white paper you just completed after months of painstaking...
7 Best Practices for Creating Engaging Ebook Content
When properly researched, written, and designed, ebooks can be a great way to engage prospects and...
Content Marketing Made Me A Makeup Goddess (John Deere Helped)
For as long as I can remember I’ve been interested in makeup. I enjoy that its only limiting factor...
Ho Ho Hold that Post: 10 Tips for Writing a Social Media Policy
Ah, the holidays! Parties, potlucks, charitable events… There’s no better time of year to give your...
Award-Winning Infographics and the Benefits of Getting Visual
Awhile back, I blogged about some tips for ensuring that your infographics are great. The folks at...
Kudos for a Full Confession: How Transparency Builds Trust
At 30dps, we are a proud HubSpot partner. HubSpot, for those not familiar with the company, it is...
Who Are You? 5 Questions to Shape Your Corporate Storytelling
You are at a party and are introduced to two people. You ask each the standard questions about...
Houston, We Have a Problem! 6 Reasons Content Marketing Programs Fail to Launch.
The rocket has been fueled. The countdown has reached zero. You’ve flipped the ignition switch. All...
QUICK! Read This: Eliminating the Barriers to Creating Timely Content
Great marketing content has a number of attributes. If you were to prioritize them, “relevance”...
7 Tips to Create or Accelerate Your Influencer Marketing Strategy
Are you practicing influencer marketing? If you’re not, you may be missing out on the huge benefits...
Road Trip! Have You Mapped Your Customer Journey?
The “Customer Journey.” It sounds very philosophical, maybe even a little grandiose. But it’s more...
Connect the Dots: Why Customer Touchpoints are Critical to Your Success
You may believe that your customers and prospects see your company in their mind’s eye as a lushly...
Giving Thanks: The Business Benefits of Customer Gratitude
With the Thanksgiving holiday right around the corner, I’ve been thinking a lot about all I have to...