It just seems to be human nature that even if someone isn’t engaged by the content of an email, they will often scroll down to the signature block to see who it is from. They’re just looking for a name and title, but while you have their attention, it’s a great time to take a second shot at connecting with them. By adding a little teaser to your signature area, you may just get them to click.
Turn Mild Curiosity into More Serious Interest
Here are some calls to action you can add to your email signature to entice that otherwise disinterested recipient. And these additions can be equally effective in email campaigns and your individual business emails.
- Share a new piece of content. Wondering how to get more traction for that outstanding ebook, case study, or infographic your marketing team just created? One way is to include a link to it in your email signature. This can be very effective, since you’re not asking them to check out the piece (which can make them feel pressured). In fact, you’re not actively mentioning it at all.
- Give the date/time/location of an upcoming event. Whether it's a major gathering like a conference or something small and informal like a “lunch and learn,” this information will create greater awareness and possibly increase attendance. And it doesn’t even have to be an event that you are hosting. You can do your readers a service by providing details on some industry event that they might like.
- Announce a sale or discount. Letting people know that they can save a few bucks is always appreciated, as is the fact that you did it subtly and not with flashing neon lights.
- Tease the recipient. Got an interesting fact about your product or service, your company, or someone on your staff? Share a little hint about it. People love to be “in the know,” and may feel compelled to click to get the answer to your riddle.
- Invite opinions. If you’ve got a place on your website where people can submit comments, or if you are planning to conduct a survey in the near future, you can drum up interest with a little encouragement in your signature block.
- Include links to your blog and social accounts. Never miss the opportunity to promote your blog or your social channels. By including all of the channels you participate in, you might just hit one that is a favorite of your recipient.
Turn Empty Space into Opportunity
In marketing, as in any activity, sometimes it’s the little things that can make a big difference. We know a lot about “making a big difference,” as we’ve been helping clients achieve their marketing objectives for more than 20 years. How can our teams in Colorado Springs, CO, Olympia, WA, and Springfield, MO, help your organization? All it takes to find out is a quick call or click. Get in touch!
