Customer: "Just the Facts, Ma'am!"
In the "good old days" of marketing and advertising, copywriters were compelled to constantly...
Transparency in Marketing Creates Credibility
Marketing has gotten a bad reputation through the years because truth has been sacrificed for...
Why Do Customers Click?
Long before there was a World Wide Web, I was clicking on hyperlinks to navigate HyperCard stacks....
Can't Always Get What You Want (Customers Come First)
It is one of the most common things in business—as in the rest of life—to want what we want. As...
My Heroes Have Always Been...
Cowboys? Well, I grew up in cowboy territory (Indian Territory actually), i.e. Oklahoma. And, like...
Search Engine Advertising 101 (Part 2)
With traditional mass media advertising, the entire production/results cycle is quite lengthy. You...
Search Engine Advertising 101 (Part 1)
In spite of the fact that virtually everyone who uses a computer these days has seen it, there are...
A Lot of Talk About SEO
Simply stated, SEO is the process of refining your website so that it ranks as well as possible...
Content Marketing Rules
While I have been a proponent of content marketing for the better part of a decade, the majority of...
The Three Essential Elements of an Amazing Customer Experience
Maslow’s Hierarchy of Needs is often referred to in business and developmental psychology, but it...