Get Real: The Business Benefits of Authenticity
In 1969, Coca-Cola came up with the slogan, “It’s the real thing.” Of the 18 or so major slogan...
A Configurator Could Change Your Inbound Marketing World!
Webopedia.com defines a configurator as follows:
Great Customer Service. Horrible Customer Experience. Experience Trumps Service!
On our wedding anniversary this year we checked into the downtown Hyatt Regency Hotel in Denver. A...
The Content Marketing Journey of a Thousand Miles...
If you aren’t currently using content marketing as part of your overall marketing strategy, the...
Never Had an Agency? Now’s the Time!
If you’ve never worked with a full-service marketing, advertising, and web design firm, or if...
Writer's Block: 5 Tips for Tackling It
Jane paced back and forth in front of her desk, eyeing her computer like it was a cobra ready to...
SCROLL, Dang It! Why Don't You Scroll?
Content creators and those who genuinely care about website page content will be extremely...
Copywriting: Ode to the Editor
You’ve finished your draft and now it’s time to run it by the dreaded editor. Writers (meaning...
6 Custom Apps That Can Elevate Your Inbound Customer Experience
While there are certainly more than six types of custom apps for your website, our hope is that...
6 5 Businesses That May Not Need to Worry About Their Inbound Customer Experience
While we are huge proponents of the importance of creating amazing inbound customer experiences, it...
Why Marketing Firms are Failing
In a previous post, we explained why web design firms are failing. Unfortunately, they are not...
Marketing Automation is to Business What Powered Flight was to Transportation
Kitty Hawk, North Carolina, December 17, 1903. The Wright brothers produce what is officially...
When Focus Groups Are a REALLY Bad Idea
In some situations, focus groups have value in helping companies understand the feelings, thoughts...
100 Examples of How Conversion Optimization Can Become a Cash Machine (-80)
In 2013, KISSmetrics posted a great blog on 100 Conversion Optimization Case Studies (and yes, they...
82 Million Reasons to Do Content Marketing Right
As we often point out, knowing who your customers are and what they want is critically important,...
Content Marketing: The Beat of a Different Drummer
Perhaps more than any other type of marketing or advertising, content marketing invites comparison....
Imagine More Conversions. It Isn’t Hard to Do.
You may say I’m a dreamer, but I’m not the only one. I dream of conversion rates that soar to the...
If You Build It, They Will Come… NOT!
Or at least, not necessarily. Creating a visually-appealing, easy-to-navigate website should be the...
Testimonials vs. Case Studies: Which Works Better at Converting Prospects to Customers?
It has long been believed that the most powerful way to convince prospects that your company is...
The Blog is Dead. Long Live the Blog.
It’s taking a lot of time and energy, we’re running out of things to say, and what’s the point...