In order to be effective in content marketing, you need to be able to produce great content efficiently. To do that, you need a digital marketing team that works like a well-oiled machine. The business skills (writing, designing, project management, etc.) of your team members are important, of course, but so are their personality types. The best teams are made up of people whose perspectives and areas of focus vary and complement one another.
The Right Recipe for Content Team Chemistry
While the number of people on your content team may be more or less than five, it is beneficial if the following personality types are represented to some degree:
- The Analyst - There’s no denying the importance of “gut feel” in this business. It’s our instincts as marketers that make us valuable to our companies and our clients. But as important as intuition is, the ability to collect and understand cold, hard data is equally critical. Every content team needs someone who can be very objective about how well everything from individual pieces of content to complex campaigns are performing. Having an analyst is particularly important when you’ve got executives wanting to understand how well this “content marketing thing” is working!
- The Interpreter - One of the most important skills in marketing is being able to see things from your target audience’s perspective. It’s crucial to have a customer advocate on your team—that person who is an effective stand-in for the people you are trying to reach, and who always insists that you take the time to fully consider what the prospect’s opinion will be.
- The Enthusiast - Marketers face tremendous pressure to produce results. Sometimes those expectation can weigh a team down. Having someone with a naturally optimistic attitude, who can lift the group’s spirits right when they need encouragement the most, can be very beneficial. The knack for turning roadblocks into stepping stones is priceless at times!
- The Critic - It’s healthy to have someone on your content team who isn’t afraid to say, “I don’t think that piece represents our best effort” or “I don’t think that will resonate with our target audience.” In some cases, we give the green light to another’s work out of respect for the effort rather than out of belief it will engage prospects. Of course, nobody likes someone who is always seeing the glass as half empty, but it’s helpful to get a reality check and a challenge to do better when it is needed.
- The Adventurer - The best marketing teams know how, when, and where to push the boundaries. Maybe the messaging that has worked “well enough” for many years needs to be changed or at least challenged. Having someone on your team who is comfortable taking risks and is unfazed when an experiment fails is critical. It’s hard for your strategy to adapt and evolve without them.
Your Fine-Tuned Content Marketing Machine
Having the right personality types focused on your content marketing is critically important. That may very well be your internal team. But it can also be an inbound marketing firm like 30dps. We have decades of experience serving as an adviser to and collaborator with great companies, and being an extension of their marketing team. We’ve got staff in Colorado Springs, CO, Olympia, WA, and Springfield, MO, and clients all over the U.S. Let us know if we can be of assistance. And sign up to receive blog posts full of insights and advice!
